World Champions Collection

Umbro created a range of special t-shirts that celebrates each of the seven nations that have earned the right to wear a star on their shirt to mark their victories on the global stage.

Umbro haven’t just slapped their name on the shirt though. Just as they got the best English tailors and designers to create our national shirt, they’ve gone to each of the seven countries involved and picked the finest creative minds to work with.

A mixture of  graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators have been hand picked to represent their countries by redesigning their national crest. Each of the resulting crests has a fascinating story behind it, exploring the cultures and stories that shape the national identity of the country in question.