Inspired by authenticity, Daily Paper infuses contemporary streetwear with the African heritage of its creators.

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That iced outsole. That Daily Paper branding. That iconic silhouette that took running from track to street. This Easy Rider is remixed with a knitted sock but retains its old school cool.

Founded in 2010, the Amsterdam-based menswear brand showcases their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. This capsule sportswear collection is designed to reflect individuality and celebrates the 20th anniversary of Puma's ongoing partnership with African Football with archive kits, outerwear pieces, and accessories.

 

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