SIVASDESCALZO, the Spanish retailer specialized in sneakers and streetwear that in recent years has redefined urban fashion in Spain, has now revived the optimism and openness of the 1982 World Cup by creating, in partnership with adidas Consortium, a limited-edition release of the new Sobakov Boost .
With a selection of products that effortlessly transcend the supposed limits between luxury and streetwear, SIVASDESCALZO has applied the same audacious vision and energy to this version of the recently revitalised Sobakov.
A hybrid design between a football shoe and a running shoe, this Sobakov has a vibrant color-block effect making direct reference to the popular mascot and global icon of the 1982 World Cup , Naranjito. Most obviously, this is referenced in the three lateral stripes identifying the brand, which are highlighted in contrasting orange and green mesh. The black toe and heel, reinforced with shock absorbing BOOST technology , plus Sobakov gum sole in the center are crisscrossed with lines that energize and accentuate the curvilinear design of the shoe, while the white k-leather tongue recalls classic football shoe design.
An exercise in inventive nostalgia whose launch includes a new jersey that, along with the Sobakov Boost , bears the three distinctive orange stripes, while the ample collar gives it an unmistakable retro feel. The jersey will be available as a gift for the first purchasers while supplies last.
For the launch, on May 9th, three artists from the current creative youth scene have produced an audio-visual piece based on the values that the 1982 World Cup championed throughout Spanish society. The dancer Candela Capitán, the music producer MANS O and the poet Alejandra Smits reinterpret in their respective artistic disciplines – dance, music and poetry – without any direct lived experience of the era, when Spanish society opened to the world and experienced a long-awaited renaissance of freedom and change.
In the short, Candela Capitán choreographs and dances a piece composed by the young music producer MANS O, while Smits intones verses from an ode to the irresistible force and spirit of sport that can move mountains. The result is an allegorical piece that captures the spirit of the times delivering it to new generations.
This audio-visual production is in perfect harmony with the goals of all SIVASDESCALZO projects. SVDism and adidas Consortium: the experimentation and extrapolation of the limits of sneaker culture into the field of contemporary artistic creation, bringing together emerging talents and ideas with the aim of creating a universe of values behind the product.