While Nike made their sets of laces to support African AIDS prevention , Puma partnered up with the United Nations Environment Programme (UNEP) and artist Kehine Wiley to design a laces set for the “Play for Life” campaign. Benefitting the African movement for a more peaceful continent, the movement circles around unity between African nations.
Brazil, artist Kehinde Wiley continues his partnership with PUMA and the United Nations Environment Programme (UNEP) for the “Play for Life” campaign. With the African Nations Cup of football/soccer taking place this month in addition to the World Cup 2010 in South Africa, all eyes are on the continent of Africa over the next few months. Kehinde Wiley’s print designs make their way onto a series of lacelets seen above